Born in Turin on August 28, 1958.

In 1982 he graduated in Mechanical Engineering at the Politechnic University in Turin and he started his work activity at Pininfarina. In 1983 he attended a training period in the United States at Cadillac in Detroit and then in Japan at Honda Motor.

From 1984 to 1986 he was the Quality and Reliability Manager in the Allanté Program for Cadillac.

From 1987 to 1989 he was the Program Manager in the Engineering Program GM 200 for General Motors.

In 1987 he was appointed President and C.E.O. of Pininfarina Extra srl, company of the Pininfarina Group that operates in the fields of industrial design, furniture and architecture.

Other positions within the holding Pininfarina SpA:

- since 1988: Member of the Board of Directors

- since 2002: Member of the Steering Committee

- since 2002: as Quality System Manager he contributes to obtain the ISOTS/16949 certification of the company, released in July 2003

From 1999 to 2004 he was member of the Scientific Committee of the Turin European Institute of Design.

In 2001 he becomes “Emeritus Founder Participant” of the “ADI Foundation for Italian Design”.