Technology and Design: Finding the Perfect Balance

Interviews by Chiara Benedettini and Pietro Conte
with leading Italian System Integrators

 

The relationship between furniture and technology has become a key factor in the design of contemporary shared spaces. When design solutions and digital systems are thoughtfully integrated, environments become more functional, versatile, and intuitive to use.

 

This is the premise behind “Technology & Design: Finding the Right Balance”, a series curated by Chiara Benedettini, journalist specializing in professional AV and systems integration, and Pietro Conte, Italy Sales Director at Aresline. The project features a collection of interviews with leading Italian System Integrators, exploring their experiences, perspectives, and design approaches.

 

Through the insights of these professionals, the series aims to enrich the conversation between technological innovation and architecture—an increasingly essential balance in shaping the quality and evolution of today’s spaces.

The Interviews

Chiara Benedettini is a journalist and marketing and business development expert in the professional audio-video and systems integration field.

For over 15 years, she was the editor of the trade magazine Connessioni. She combined technical expertise with a caring attitude, helping to build relationships between designers, manufacturers, and people who use integrated technologies for work. Now, as a consultant, she talks to people from different backgrounds to design technology-based experiences and events that make technology easier for people to understand and see how useful it is.

Pietro Conte is the Sales Director for Italy at Aresline.

During his career, he has had a number of leadership roles, including Sales Manager for Italy, Commercial Manager for Italy, and Business Development Manager. This has given him a good understanding of the furniture market and how to sell furniture.